This Policy describes our practices regarding the personal information we collect:
- Directly from visitors of our Site and recipients of our emails, including the use of any of our services (via a mobile device, mobile application, or otherwise) or other offers (the “Services”); and
- When you purchase one of our products (“Products”).
In addition, this Policy outlines the rights available to visitors concerning the collection, use, and disclosure of their personal information. Direct Chairs (Canada) Ltd. is committed to collecting, using, and disclosing the personal information of visitors in accordance with this Policy and applicable laws in Canada and Quebec.
Scope of the Policy
Collection of Personal Information
Direct Chairs (Canada) Ltd. may obtain personal information from visitors when you provide personal information through the Site or, where applicable, by otherwise submitting personal information, including by purchasing a product, providing information about yourself, creating a customer account, completing a questionnaire, contacting us by phone, email, or otherwise, or subscribing to the newsletter or participating in a survey, among other activities.
In addition to the reasons for which they were collected, your personal information may be retained for statistical or accounting purposes.
Your personal information will not be retained beyond the reasons for which it was collected. Direct Chairs (Canada) Ltd. adheres to the retention period established by this Policy, which is in accordance with the Personal Information Protection and Electronic Documents Act. Data deletion occurs when you make a written request for deletion. Therefore, data deletion will be effective thirty (30) days after receipt of the request to delete personal information.
The Website is intended for use by adults.
For more information on the protection of your personal information and your related rights, you can contact the Office of the Privacy Commissioner of Canada or the Commission d’accès à l’information du Québec.
- Office of the Privacy Commissioner of Canada privcom.gc.ca
- Commission d’accès à l’information du Québec cai.gouv.qc.ca
Direct Chairs (Canada) Ltd. collects information about you in various ways:
- The information you provide to us, for example, when making a purchase, signing up for a loyalty or rewards program;
- The information we collect when you interact with our Website, mobile applications, or other applications, social media sites, and other products and services. This often involves device information such as IP addresses and MAC addresses, as well as information collected through cookies;
- The information we collect about you from other sources, such as data analytics companies;
- The information we create ourselves after analyzing the information we have collected about you, such as your purchasing preferences.
Details of the information you provide to us
Online Order Information
When you make a purchase on our website or mobile application, we ask you to provide us with information about your purchase such as your name, email address, shipping address, phone number, and payment information.
When you visit one of our stores, we may ask you for certain information at the point of sale or during your interactions with one of our team members. This may include payment information, product information, and other information about your purchase, including your name, email address, shipping address, and phone number.
If you sign up for an online account through our website or mobile application, we may ask you to provide your username, password, email address, phone number, information about your payment card, product preferences, and past purchases. You are not required to create an online account to make a purchase.
If you connect your social media account to your online account, you will share certain personal information from your social media account with us, such as your name, email address, photo, list of contacts on social media, and any other information that may be accessible to us when you connect your social media account to your online account.
If you wish to receive marketing communications from us, you can do so by signing up on our website, mobile application, or in-store. We will ask you to provide your email address or phone number so that we can send you marketing material. We also collect information when you participate in a contest or respond to a survey.
When you contact customer service or make other requests, we collect the content of those communications and any additional information about the method of communication, such as by phone, SMS, email, chat, or social media platforms. For example, if you send us an email, we will collect your email address, and if you call us, we will collect your phone number, etc.
We may use your personal information to deliver targeted advertisements or marketing communications that may be of interest to you (interest-based advertising). Interest-based marketing is a way of delivering ads on the Site you visit and making them more relevant to you based on your interests: shared interests are grouped based on previous web browsing activity and web visitors are then served ads that match their shared interests. This way, advertising can be made as relevant and useful as possible. Relevant ads may also be served based on the content of the website you just visited. This is called retargeting (or remarketing).
Loyalty and rewards programs
If you sign up for a loyalty or rewards program, we collect information such as your name, email, phone number, date of birth (optional), or mailing address in order to track your rewards, send you a birthday gift, and allow you to use them across our brands.
Websites and mobile application
When you visit one of our websites or use our mobile applications, we may collect your device identifier such as IP address or MAC address, as well as information about your browser and settings, purchase preferences, and information about how you interact with our websites and other digital products.
We may collect information about you as part of surveys regarding fraudulent or criminal activities on our website, mobile application, and in our stores.
We may also collect information from other sources, including, for example, joint marketing partners, data analytics companies, public databases, publicly accessible social media pages, and other third parties we work with, including the use of analytics platforms such as Google Analytics on our Site.
We may aggregate and/or anonymize personal information so that it is no longer considered personal information. We do this to generate other data for our use, which we may use and disclose for any purpose. For example, we may calculate the percentage of visitors to our site who come from a certain region.
Direct Chairs (Canada) Ltd. prohibits and is not responsible for the reselling or use by third parties of opt-in obtained through the Site, our mobile application, or other means (surveys, contests, etc.) by partner organizations. If you have agreed to share your contact information with partner organizations, then we will share it with them. We do not sell or rent our lists.
Automatically exchanged data
We collect certain information when your computer interacts with our server. Cookies, which are files created by a website and automatically stored on visitors’ electronic devices to gather information about their browsing activities, help you connect to the Site for future use and allow Direct Chairs (Canada) Ltd. to personalize the Site. The information includes:
Browsing history; and
Using this information allows us to improve the service, personalize your experience, and better track a request or an order.
This information also serves:
To communicate with you (by email, mail, or other means) and send you advertising material or additional information about products, surveys, and contests;
To learn more about your preferences and interests; and
To conduct market research and performance studies to assess customer service, enhance the visitor experience, and improve services.
These cookies come in various types, some expiring when you close your browser and having no further effect, while others may be retained. You can disable cookies at any time. However, in this case, Direct Chairs (Canada) Ltd. does not guarantee optimal functioning of the Site.
The Site is not intended for individuals under the age of 14. We do not knowingly collect personal information online from visitors in this age group without parental authorization. If you are a parent or guardian and believe that your child under the age of 14 has provided us with personal information, please contact us to request its deletion using the contact details provided in the “Contact” section.
In certain situations, visitor data may be transmitted through servers outside of Canada. You acknowledge and release Direct Chairs (Canada) Ltd. from any liability resulting from such transfer.
Sharing of Personal Information
Direct Chairs (Canada) Ltd. does not sell the personal information collected from visitors. Situations in which personal information may be shared include sharing with partners and law enforcement or legal requests.
You understand that Direct Chairs (Canada) Ltd. may share your personal information at any time in the event of a partial or total business transfer to a third party (e.g. survey, investigation, contest). In such cases, the information transferred as assets of Direct Chairs (Canada) Ltd. will be subject to the same safeguards as those in this Policy.
If you do not wish for your personal information to be disclosed to third parties or partners, you have the right to object at any time, as indicated in the following section.
Direct Chairs (Canada) Ltd. may exceptionally disclose your personal information without your consent in the following cases:
In case of a legal obligation, particularly when a court order requires Direct Chairs (Canada) Ltd. to disclose your personal information.
When it is impossible to obtain your consent and privacy laws allow Direct Chairs (Canada) Ltd. to disclose this personal information. This is particularly the case when the protection of the public interest requires it.
Right of opposition and withdrawal
We are committed to providing you with the right to object to and withdraw your personal information and your company’s information.
The right of opposition means the option to refuse the use of your personal information and your company’s information for certain purposes stated at the time of collection.
The right of withdrawal means the option to request the removal of your personal information, for example, from a mailing list.
You also have the right to access and correct any personal information we have collected about you by contacting the responsible person, whose contact information can be found in the “Contact Person” section below.
Direct Chairs (Canada) Ltd. complies with the requirements of the Canadian Anti-Spam Law (CASL). You understand that you can expressly or implicitly consent to receive messages from the company.
Express consent is the consent requested from the visitor, which must be stated in simple and clear terms and include the purposes for which consent is being sought, the regulatory information identifying the person seeking consent, and, if consent is being sought on behalf of another person, the regulatory information identifying that person; as well as any other information specified by regulations made under this law.
You understand that you give implicit consent during ongoing business or private relationships, or when you publish your email address without stating that you do not wish to receive unsolicited commercial electronic messages, or when the message is sent under other circumstances specified by regulations made under this law.
For the purposes of this Policy, ongoing business relationships refer to commercial relationships established between two individuals, such as a purchase within the previous two years prior to the date of sending the message; any current or expired contracts during this period; or a request within the previous six months prior to the date of sending the message.
For the purposes of this Policy, ongoing private relationships refer to relationships between two individuals other than business relationships, such as a donation or gift, volunteer work; and membership, as defined by regulations; all within the two years prior to the date of sending the message.
To unsubscribe from our email communications, simply contact us at the following email address: firstname.lastname@example.org.
Right of objection and withdrawal
We are committed to providing you with the right to object and withdraw regarding your personal information and your company’s information.
The right of objection refers to the opportunity to refuse the use of your personal information and your company’s information for certain purposes stated at the time of collection.
The right of withdrawal refers to the opportunity to request the removal of your personal information, for example, from a mailing list.
You also have the right to request access to the personal information we have collected about you and to correct it if necessary, by contacting the contact person whose details can be found in the “Contact Person” section below.
The personal information collected by Direct Chairs (Canada) Ltd. is stored in a secure environment. Direct Chairs (Canada) Ltd. has implemented appropriate measures to maintain the confidentiality of personal information and protect it against loss or theft, as well as unauthorized access, disclosure, reproduction, use, or modification, taking into account their sensitivity and the purposes for which they are used. Furthermore, Direct Chairs (Canada) Ltd. requires every employee, agent, or representative of the company to comply with this Policy.
To ensure the security of your personal information, Direct Chairs (Canada) Ltd. employs physical, administrative, and technical measures that are reasonably expected of a company engaged in similar activities.
Direct Chairs (Canada) Ltd. is committed to maintaining a high level of security by integrating the latest technological innovations to ensure the confidentiality of your transactions and protect personal data from being accessed, used, or disclosed without authorization.
However, as no mechanism can provide maximum security, there is always a risk when using the Internet to transmit personal information.
French and English language
Applicable law and competent courts
You agree that all issues and disputes regarding the Site and your use thereof shall first be brought before a mediator and, in the absence of a settlement, be resolved by the courts of Montreal.
Notwithstanding any allocation of jurisdiction and applicable law, if you are a consumer as defined by the Quebec Consumer Protection Act, then any dispute regarding this Policy shall be governed by the laws of the Province of Quebec and shall necessarily be brought before a competent court in accordance with the rules of the Code of Civil Procedure.
This Policy is governed by applicable Quebec and Canadian laws, including the Personal Information Protection and Electronic Documents Act of Canada. These laws apply without giving effect to any principles relating to conflict of laws.
Wherever the context requires, any word written in the singular form also includes the plural form, and vice versa; any word written in the masculine gender also includes the feminine gender, and vice versa.
Each provision of this Policy constitutes a separate whole, so that any decision by a court that any provision of this Policy is null or unenforceable does not affect the validity or enforceability of the other provisions of this Policy.
You may exercise the rights provided by this Policy or address any other questions or complaints regarding the practices of Direct Chairs (Canada) Ltd. with respect to the protection of personal information by contacting us at the following email address: email@example.com
Modification of this policy
The visitor accepts and acknowledges that Direct Chairs (Canada) Ltd. reserves the right, at any time and without prior notice, to modify, change or update the Policy. If you object to any modification made to this Policy, you must cease all use of the Site. Direct Chairs (Canada) Ltd. will attempt, to the extent possible, to inform visitors of any changes made to this Policy. However, it is your responsibility to review them regularly to be informed of any changes that may be made.
You have the right to object to the use of your data and to withdraw it. To exercise these rights, contact our Data Protection Officer
Address: 8501 Rue Samuel-Hatt, Chambly, QC J3L 6V4
Last updated on October 24, 2023.